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We held an information sharing session exclusively for MATSURI partner companies entitled “MATSURI Sub-Project Launch! ~About PET-MATSURI and MATSURI Gifts~”
On Thursday, September 19th, we held an online information sharing session for MATSURI partner companies to explain "PET-MATSURI" and "MATSURI Gifts", two new sub-projects of MATSURI.
Approximately 60 people from our partner companies participated in this event.
In the first half, Senior Manager Shunsuke Oshima introduced the "PET-MATSURI" project, which aims to use algae to bio-produce paraxylene and BTX, the raw materials for PET resin, which have traditionally been difficult to bio-produce.
Oshima was enthusiastic about this initiative, which is the first in the world to produce PET resin - a material widely used in food packaging, films, cosmetic containers, vehicle components and more - from algae. He said, "I want this to become a symbolic activity for MATSURI, which aims to build an algae industry."
In the second half, Manager Yanagimachi Miyuki introduced "MATSURI Gifts," a unique project that aims to expand MATSURI activities.
"MATSURI Gifts" is a project to "create and promote MATSURI-made gifts" in order to replace gifts brought when visiting customers with algae-derived ones and to use them as a tool to appeal to customers about sustainable activities on an enterprise level rather than a divisional level.
Yanagimachi called on partner companies to "spread the excitement of MATSURI through the broadening of sustainable activities" and expressed her enthusiasm for creating new value in gifts with MATSURI.
After the event, many of the participants expressed their expectations for the MATSURI subprojects and their desire to participate.
With each company's strength and wisdom, we will accelerate our efforts to promote "PET-MATSURI" and "MATSURI Gifts."
At MATSURI, we welcome participation from a wide range of companies, regardless of industry or size.For inquiries, please click here
(https://matsuri-partners.chitose-bio.com/en/contact).
Event Outline
Date and time: Thursday, September 19, 2024, 14:00~15:30
Title: "Start of the MATSURI sub-project! ~About PET-MATSURI and MATSURI Gifts~"
MATSURI project
https://matsuri.chitose-bio.com/en
Led by the CHITOSE Group, which has strengths in large-scale algae production and commercialization using solar power as its sole energy source, this project is working with industry, government, and academia to build an algae industry that has never been achieved before.
As the name MATSURI, which stands for "MicroAlgae Towards Sustainable and Resilient Industry," suggests, we aim to create a festival that will go down in history as one that will help create a sustainable society through the use of algae.
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